Link Monetizer Overview

Note: We’re discontinuing Raptive’s affiliate offerings in 2025 and will be sharing details and next steps directly with participating creators.

How it works

We’ll install Link Monetizer via the Raptive Affiliate plugin or add the script to your site—Link Monetizer is compatible with any CMS (content management system.)

Raptive Affiliate Plugin Link Monetizer.png

Link Monetizer will find links in your content to Walmart, Target, and other retailers we partner with and automatically convert those links to affiliate links. When a reader makes a purchase through one of the links, you’ll earn top affiliate commissions.

Participating retailers as of April 2024:

  • Target
  • Amazon
  • Walmart
  • Home Depot
  • Williams Sonoma
  • West Elm
  • Pottery Barn
  • PB Kids
  • PB Teen
  • Mark and Graham
  • Rejuvenation
  • GreenRow
  • Fuel Meals
  • Envato Placeit
  • Instacart
  • Best Buy
  • CB2
  • And 13k+ additional retailers

You’ll find a link to view the available partners and the commissions for each partner on the Commerce Earnings page in your dashboard.

Notes:

  • If you’re using Skimlinks’ JavaScript snippet on your site, you may not have links we can monetize. You can reach out to Skimlinks to exclude our list of retail partners.
  • If you’re running another script on your site to automatically affiliate unmonetized links (ex. through Commission Junction, Sovrn, Awin, or others), Link Monetizer may run first and therefore affiliate any unaffiliated links detected. If you’d prefer the links be monetized through another partner, we recommend only using one script on that page or that you place already affiliated links in your content.

Required: affiliate disclosures

Before you begin using any Raptive affiliate products, the Federal Trade Commission (FTC) requires certain disclosures on your site. Click here to read more and take the next steps to ensure you’re compliant with FTC requirements.

Link Monetizer revenue reporting

Once we’ve installed Link Monetizer, earnings will be available in your dashboard after your first reader’s purchase. You’ll find your affiliate revenue reported in a new Commerce Earnings page in your dashboard, and it will be paid out with your regular Raptive earnings.

Raptive Dashboard Commerce Earnings Jan 2024.png

  • Earnings: Your commissions for purchases made. May fluctuate due to returns or exchanges until they are locked by the retailer.
  • Locked Earnings: Your guaranteed commission after retailers’ lock-in dates. Locked earnings will not change even if an item is returned or exchanged.

Most merchants typically finalize affiliate commissions 60 days or more after a reader makes a purchase to account for returns. You’ll see affiliate revenue in your dashboard after a reader makes a purchase, but the revenue may fluctuate during this “lock-in” period (which may be different for each merchant.)

Once the merchant finalizes the commission, you'll receive affiliate earnings on Raptive’s typical net-45 schedule.

Note: Link Monetizer revenue is not included in your daily ad revenue reporting on the My Dashboard page or in any other Earnings reports currently.

Link Monetizer FAQs

I’m running Link Monetizer—when will I start to see revenue in my dashboard?
You’ll begin to see affiliate earnings on the Commerce Earnings page in your dashboard as soon as our retail partners report purchases via your affiliate links.

Will Link Monetizer affect any other affiliate links I have running on my site?
Nope! Link Monetizer will only convert any plain (unaffiliated) product links to participating retailers on your site. It won’t affect your existing affiliate links at all or any affiliate links you choose to add in the future.

What if I’m running another script to affiliate unmonetized links on my site?
Link Monetizer is compatible with other affiliate scripts that may live on your site. We can’t control which script runs first however, so if you don’t want to monetize a particular link or merchant through Link Monetizer we recommend only using one script on that page or using an already affiliated link for that product.

How are links selected?
You always pick the links! When you choose to link to a product from a participating retailer, Link Monetizer will convert it to an affiliate link for the same product with the same retailer when someone clicks on it.

This means that for now, you can’t choose specific pages or links where Link Monetizer will run or not run.

How does the affiliate cookie window work?
Once a site visitor clicks an affiliate link on your site, you’ll earn commissions on any products purchased from that retailer within the referral window defined by that retailer.

For example, the visitor could click an affiliate link for a toy and add it to their cart. While on the retailer’s site, they might also add some clothes to their shopping cart and then check out. You would earn a commission on all commissionable items purchased, including the clothes.

Another example is if a visitor clicks on an affiliate link for a toy, decides not to buy the product, and leaves the retailer’s website. A few days later, the same person could return to the retailer’s website to buy a few health/beauty products. You will still earn a commission on this purchase if it is within the specified number of days since the user clicked on your affiliate link.

What is the increased direct advertising spend?
Raptive creators benefit from direct deals with advertisers, which is part of how you earn higher RPMs. Creators who use Link Monetizer are also eligible for a higher portion of some participating retailers’ direct ad spend. Some partners prioritize ad spend toward creators who drive affiliate traffic and orders.

How do I turn off Link Monetizer if I want to stop using it?
Like your ads, Link Monetizer requires a 30-day notice to discontinue. Please contact support@raptive.com if you’d like to stop using Link Monetizer.

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