Are you seeing bot traffic in your Google Analytics, skewing your pageviews and making your RPM look lower?
Here’s how to fix that…
Step 1:
Inside your Google Analytics account, navigate to the Admin section and choose your website's relevant view (typically, 'All Web Site Data'), then click on 'Filters':
Step 2:
Click on 'Add Filter':
Step 3:
Name the filter — you can use something like "Bot Traffic". Choose the 'Custom' filter type, and check 'Exclude'. Use the Filter Field: 'Campaign Target URL'.
In the 'Filter Pattern' field, add the correct URL for the bot traffic you're seeing on your site specifically.
Common examples we've seen: bot-traffic.xyz, bottraffic.live, bot-traffic.icu, trafficbot.life, trafficbot.live.
Step 4:
Hit Save.
Your filter is now live in Google Analytics, and traffic matching the bot URL won’t be counted in your Google Analytics view for your site.
Step 5:
Lastly, be sure that the 'Bot Filtering' box is checked in your Google Analytics Settings. This will help to exclude hits from any source Google recognizes as known traffic bots.
