Amazon AdBot is a web crawler used by Amazon to analyze and evaluate online content for advertising purposes, particularly for Amazon Ads. It scans sites to understand their content, layout, and performance. This helps Amazon determine which sites are eligible to display its ads and how to target them effectively.
Creators may see visits from Amazon AdBot in their server logs or analytics tools. It’s not malicious, it’s just gathering info to support Amazon’s ad platform. If you’re seeing Amazon AdBot in your data, it likely means your site is being reviewed or monitored for ad-related services, like eligibility for Amazon’s contextual targeting or brand safety.
Amazon accounts for an average 5-10% of Raptive creators' ad earnings. We recommend allowing Amazon AdBot, as well as a number of other "good bots", to ensure you are properly set up for maximizing ad earnings. To learn more about how Amazon AdBot and other "good bots" help you earn more, please see this article.
Pages that don't allow access to Amazon AdBot will likely see reduced ad earnings, as Amazon only makes these pages available to a limited pool of advertisers. To enable Amazon Adbot, please work with your host or developer to implement this requirement:
1. Configure crawler access (if using robot blocking mechanisms)
- If your site uses captcha, firewalls, or other bot-blocking tools, please allowlist:
- Crawler DNS: All subdomains of amazonadbot.com
- Crawler public IP addresses:
- 184.72.84.161
- 34.232.137.97