Ad block recovery: A feature used by creators and publishers to recover lost revenue by prompting visitors with ad blockers to allow ads.
Ad code: A snippet of code that is placed on a website to request, load, and display ads.
Ad density: The amount of ads on a page relative to the page’s content.
Ad layout: The arrangement and placement of advertisements on a page, including where ads appear, their sizes, spacing, and how they interact with content and reader experience.
Ads.txt: A publicly accessible text file that lists the companies authorized to sell a website’s ad inventory, helping prevent ad fraud and unauthorized sales.
CCPA (California Consumer Privacy Act): A California privacy law that gives consumers rights over how businesses collect, use, and share their personal data.
CPRA (California Privacy Rights Act): A California privacy law that gives consumers rights over how businesses collect, use, and share their personal data.
DOM (Document Object Model): A programming interface that represents a web page as a tree of objects, allowing code to read, modify, add, or remove the page’s content, structure, and styles dynamically.
Google Ad Manager (GAM): Google’s ad serving platform that creators and publishers use to manage, sell, deliver, and measure ads across their websites, apps, and video inventory.
Google Publisher Tag Library: A JavaScript library used with Google Ad Manager to define ad slots, request ads, and control how and when ads are rendered on a website.
Head code: The JavaScript or HTML placed inside a webpage’s <head> section that loads site-wide functionality, such as analytics, ad libraries, consent management, or configuration, before the page content renders.
Link ID: Helps creators earn higher CPMs by retaining and refreshing email identities from subscribers when they click links from an email newsletter.
Pageviews: Raptive relies on Google Analytics to report pageviews for each site in our network. Google Analytics measures a pageview whenever someone loads a page on a website or their browser history state is changed by the active site.
Prebid.js: An open-source JavaScript library that enables header bidding
Single-page application (SPA): A web application or website that loads a single HTML page and dynamically updates the content as the site visitor interacts with it
Viewability: A measurement of how well ads on the page are seen by readers (higher viewability can lead to higher earnings).
WordPress: A content management system (CMS) used to create and manage websites.