Guide to Affiliate Disclosures

Before you begin using any Raptive affiliate products, the Federal Trade Commission (FTC) requires certain disclosures, which must live:

  1. On any page that contains affiliate links
  2. In your privacy policy

1. Pages that contain affiliate links

On each page that contains affiliate links, you must state that there are affiliate links on the page and that you may earn a commission if readers make a purchase through links on your site. 

This text needs to be above the fold, meaning the reader should not have to scroll to find the disclosure. Many sites place this in smaller text near the top of every page so it’s clearly visible and not intrusive.

Example language:

  • This post may contain affiliate links. If you make a purchase through links on our site, we may earn a commission.
  • I get commissions for purchases made through links on this post.
  • This post may contain affiliate links. For more information, please see our disclosure policy.
    • Note: the words “disclosure policy” must link out to your disclosures page.

If you wish to have an additional disclosure next to a product link where it appears in the text, you may do so. However, this does not replace the need for a disclosure at the top of the page above the fold.

The examples above are guidelines only. You can use any language you like as long as it’s compliant with the FTC’s Dot Com Disclosures Guidelines, the FTC’s Endorsement Guides, the FTC’s Endorsement Guides FAQs, and any additional merchant terms and conditions, which can be found here.

It’s your responsibility to adhere to each merchant’s terms and conditions and the FTC guidelines, so it’s worth familiarizing yourself with both.

Common plugins used to add affiliate disclosures to posts:

  • WP Affiliate Disclosure
  • WP Code
  • Ad Inserter

2. Privacy Policy

You need to include a sentence or two about your participation in affiliate marketing programs in your site’s privacy policy. This text should provide transparency to users as to how the affiliate program works.

Example language:

[YOUR SITE NAME HERE] participates in affiliate marketing programs. This means we may post customized links, provided by retailers, to track referrals to their websites, and we may earn an advertising fee from any purchases made through these links. This program uses cookies to track visits for the purposes of assigning commission on these sales.

Non-Website Channels Note

It’s your responsibility to comply with FTC guidelines for affiliate links when used on your other channels as well. Here are some resources to get you started:

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