One awesome thing about being a part of the Raptive community is having access to high-quality, top-paying ads only available to Raptive creators.
Once you joined Raptive, you probably noticed a small footer appear on your site naming you an 'A Raptive Partner Site' in your niche!
Like many ad providers, we use Comscore as one of our tools to market ads to advertisers and show the high quality and high level of traffic our amazing publishers have together. Comscore is kind of like Nielsen for TV ratings, but it's used for ranking websites. All Raptive sites are grouped together within Comscore, which allows advertisers to see the collective scale of our sites. Comscore helps advertisers discover publishers and run their campaigns through our network as a result.
Within Comscore, we can add an extra layer of validation by adding a badge on the sites within the Raptive network. That badge is like an extra level of promotion within Comscore, giving advertisers peace of mind that we are who we say we are, we do have access to the ads on your site, and we can run their best campaigns for them.
It’s also a signal to advertisers who find your site organically that you’re part of our elite, high-quality network. Once we add that badge, it gives your site a higher level of validation, better marketing it to advertisers looking for your content niche, and bringing in premium campaigns.
Our goal with the footer is to sell your ads on a higher level. Most other networks do something similar, but they run a giant logo (and link) for their network in the sidebar above the fold, or they'll insert their logo (with a link) below every single ad space. We're not interested in advertising for us, but in verifying for advertisers that we have access to run campaigns on your site. We look for the least-invasive method to indicate to advertisers that you're part of our network, and get you access to higher-paying campaigns!
Here's how we do that:
- We place tiny, light gray text (no logo) at the very bottom of the site.
- The badge is simply html text. It's not a link or another ad.
Because only about 1% of readers ever see the footer on your site, and because this badge is so valuable to your overall income, we highly recommend allowing us to run that little piece of text at the bottom of your site. We love to see you earning well!
All of that being said, you can opt out at any time by touching base with our team.