Thanks to our Universal Advertising Privacy Policy Statement, including info on your Raptive ads in your site’s privacy policy is quick and easy and sets you up for success.
A privacy policy is a legal document, and while Raptive doesn’t provide legal advice, we want to provide as much advice as possible. Remember, your privacy policy should be tailored to your specific site, so we recommend consulting your lawyer (they might find this page useful: US Privacy Laws and Your WordPress.com Site). Work with your lawyer to ensure your privacy policy covers the use of ads on your site and meets the requirements of our ad partners. Here’s how:
1. Make your privacy policy clear and accessible
- Ensure the privacy policy link is on the header or footer of your site so it’s visible on all pages.
- The link must include the term "Privacy" in the anchor text, and it should not be hidden in a drop-down menu.
- Make sure the link is visible across all common screen sizes.
- If your site uses infinite scroll, check that the privacy policy link isn’t replaced by content as users scroll.
- To maintain compliance, ensure the privacy policy is accessible to screen readers and web crawlers. Tools like WAVE can help identify common accessibility issues.
If you don’t have a privacy policy in place, check out this article: Making Your Privacy Policy Raptive-Ready
2. Include our Advertising Privacy Policy Snippet
- When you join Raptive, you’ll need to add our Advertising Privacy Policy Snippet to your existing privacy policy. This snippet includes a link to our full Universal Advertising Privacy Policy Statement, which explains how advertising works on your site, how user data is handled, and how we ensure compliance with data privacy regulations.
The best part? We host this snippet, so your privacy policy is essentially future-proof in regard to your ads. We’ll update it as needed when we introduce new premium partnerships or adjust for data privacy regulations.
3. Include these key elements required by our ad partners
- Detail how Google Analytics is used on your site, including a link to the Google Analytics privacy policy.
- Provide your contact information, including an email address where readers can reach you with questions about your site or privacy policy. While a dedicated “privacy@” address is convenient, it’s not required. Just ensure the email is functional and regularly monitored.
4. Accurately describe how you use people’s information
- Be transparent about how you use people’s information, whether for affiliate programs, social media, or other purposes.
5. Ensure your privacy policy includes up-to-date language
- Reflect users’ rights to delete, know, and opt out of sale as required by several US states. Your policy should clearly explain how users can exercise these rights.
6. Remove inaccurate or misleading material
- “We do not sell your personal information” – Even though most sites don’t sell user info for money, California law defines a “sale” as any exchange of information for value—which includes sites with ads. Older privacy policies might say, "we do not sell your personal information," but under current laws, Raptive’s web ads do qualify as a “sale.” To stay compliant, your privacy policy should avoid any claims about not selling data. If your policy is outdated, consider consulting your lawyer.
- Broad claims about “Do Not Track” browser signals – A site isn’t required to take action on the original ‘Do Not Track’ (DNT) header, but it must respond to the technically similar Global Privacy Control (GPC). Make sure any language about Do Not Track is specific to DNT and doesn’t make broad statements about browser signals in general.
- Old revision dates – Check that your policy’s “last modified” date is current, particularly in light of recent privacy laws.
- Extra or unmodified cut/pasted material – Remove any outdated or duplicated material, such as placeholder text like “contact_email_here@example.com” or references to both “CafeMedia” and “Raptive.”
- Raptive contact information – Apart from the required Advertising Privacy Policy wording, do not include Raptive’s contact information, like @raptive.com email addresses, in your policy.
7. Notify raptive of any child-directed or health content
- Let us know if your site features child-directed or health-related content. Certain state privacy laws require special considerations for these areas, and we need this information to help keep you compliant.