If you have negative financial status-related content on your site, we’re providing a simple way for your ads to comply with Google’s “Personalized advertising” policy update by adding a meta tag to relevant pages.
If a specific page on your site contains negative financial status-related content, add the following meta tag to the page:
<meta name="sensitive-finance-treatment" content="true">
Our ad code will read the tag and serve only non-personalized ads to visitors to that page.
It’s important to note that non-personalized advertising pays less than personalized advertising. Running this tag may strongly impact your overall revenue on high-traffic pages that contain negative financial status-related content.
What qualifies as negative financial status-related content (NFSRC)?
In general, pages that contain specific financial advice for those with specific personal financial distress or difficulties would be considered negative financial status-related content. General money-saving advice that applies to most people would not be.
Here are some examples to help you determine whether specific content is negative financial status-related or more general:
| Topic | Is it Negative Financial status-related content (NFSRC)? |
| Best low-fee credit cards | Not NFSRC, since credit cards are a general interest. |
| Job sites | Not NFSRC, since job-searching could be a general interest |
| How to file for unemployment | NFSRC, since unemployment information is specific |
| Best budget-friendly meals | Not NFSRC, since this is a general interest |
| How to find welfare services | NFSRC, since welfare information is specific |
| How to file for bankruptcy | NFSRC, since bankruptcy information is specific |
What else do I need to do to stay compliant?
We cannot provide legal advice, but your lawyer may identify additional changes that you need to make to comply with Google’s “Personalized advertising” policy.
Helpful links: