Thanks to our Universal Advertising Privacy Policy Statement, including info on your Raptive ads in your site's privacy policy is quick and easy and sets you up for success.
A privacy policy is a legal document, and while Raptive doesn't provide legal advice, we do have a few important requirements. Remember, your privacy policy should be tailored to your specific site, so we recommend consulting your lawyer (they might find this page useful: US Privacy Laws and Your WordPress.com Site). Please work with your lawyer to ensure your privacy policy covers the use of ads on your site and meets the requirements of our ad partners. Here's how:
1. Make your privacy policy clear and accessible
- Ensure the privacy policy link is on the header or footer of your site so it's visible on all pages.
- The link must include the term "Privacy" in the anchor text, and it should not be hidden in a drop-down menu.
- Make sure the link is visible across all common screen sizes.
- If your site uses infinite scroll, check that the privacy policy link isn't replaced by content as users scroll.
- To maintain compliance, ensure the privacy policy is accessible to screen readers and web crawlers. Tools like WAVE can help identify common accessibility issues.
If you don't have a privacy policy in place, check out this article: Making Your Privacy Policy Raptive-Ready
2. Include our Advertising Privacy Policy Snippet
- When you join Raptive, you'll need to add our Advertising Privacy Policy Snippet to your existing privacy policy. This snippet includes a link to our full Universal Advertising Privacy Policy Statement, which explains how Raptive's advertising works on your site, how user data is handled, and how we ensure compliance with data privacy regulations for those activities that we handle for you.
The best part? We host the Universal Advertising Privacy Policy Statement, so your privacy policy is essentially future-proof in regard to ads from Raptive. We'll update it as needed when we introduce new premium partnerships or adjust for data privacy regulations.
3. Include these clauses in your Terms of Service
To help protect your site, we have suggested wording for three key clauses: Arbitration Agreement, Consent to Data Collection, and Limitation of Liability. You can include these clauses in your Terms of Service to help you with your legal protection, though we advise you to review them with your legal counsel to ensure everything is tailored to your specific site.
If your site doesn't yet have a Terms of Service page, you have two options:
Option 1: Create a separate Terms of Service page and insert the clauses.
Option 2: Add the clauses to the bottom of your Privacy Policy page instead.
4. Include these key elements required by our ad partners
- Detail how Google Analytics is used on your site, including a link to the Google Analytics privacy policy.
- Provide your contact information, including an email address where readers can reach you with questions about your site or privacy policy. While a dedicated "privacy@" address is convenient, it's not required. Just ensure the email is functional and regularly monitored.
5. Accurately describe how you use people's information
- Be transparent about how you use people's information, whether for affiliate programs, social media, or other purposes.
6. Ensure your privacy policy includes up-to-date language
- Reflect users' rights to delete, know, and opt out of sale as required by several US states. Your policy should clearly explain how users can exercise these rights.
7. Remove inaccurate or misleading material
- "We do not sell your personal information." – This statement is outdated. Even though most sites don't sell user info for money, California law regulates both the "sale or sharing" of personal information, which would include allowing Raptive to collect data from your site's users. Raptive's technology lets your users opt out of the "sale or sharing" of their data as California law requires. To stay compliant, your privacy policy should avoid any claims about not selling or sharing data. If you believe your policy is outdated, consider consulting your lawyer.
- Broad claims about "Do Not Track" browser signals – A site isn't required to take action on the original 'Do Not Track' (DNT) header, but it must respond to the technically similar Global Privacy Control (GPC). Make sure any language about Do Not Track is specific to DNT and doesn't make broad statements about browser signals in general.
- Old revision dates – Check that your policy's "last modified" date is current, particularly in light of recent privacy laws.
- Extra or unmodified cut/pasted material – Remove any outdated or duplicated material, such as placeholder text like "contact_email_here@example.com" or references to both "CafeMedia" and "Raptive."
- Raptive contact information – We don't operate your site, so apart from the required Advertising Privacy Policy wording, do not include any links to Raptive sites, or Raptive's contact information, like @raptive.com or @adthrive.com email addresses, in your privacy policy.