Should I change my site's domain/URL?

We strongly discourage changing the root domain/URL of your site, as this can negatively impact your ad earnings and traffic.

What do you mean by "root domain/URL"?

Your site's root domain looks like this:


We understand that your brand identity can shift over time and you may want to update your site name to be more consistent with your current content strategy. If changing your domain is important to you, we want to be sure you understand the ramifications.

First, we recommend reading through this guide in our Resource Center: How changing your domain name impacts ad revenue and traffic.

Then, if you still want to make a change, reach out to our team so we can help you make the smoothest transition possible.

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