Should I update my ads.txt file?

What is an ads.txt file?

Ads.txt is a text file that lives on your site and lists the ad networks that are authorized to sell your site’s ad spaces (i.e. all of the ad partners we work with, like Google). This helps keep unauthorized advertisers from buying ad spaces on your site and prevents sketchy middlemen from representing their site as your site and potentially hurting your site’s reputation with advertisers.

We’re happy to take care of your ads.txt file so you don’t need to worry about it!

  • If you’re on Wordpress, your AdThrive Ads plugin takes care of adding ads.txt to your site, and our regular plugin updates also include updates for ads.txt.
  • If you’re not on Wordpress or have a unique hosting setup, our team works with you to make sure your ads.txt file is always up to date.

Important: Editing your ads.txt file can prevent your ads from working properly.

To keep your ads earning at full strength, you want to be running an up-to-date ads.txt file that includes all our premium buyers. Please don’t make any changes to your ads.txt file without consulting our team! We’re always happy to help with any changes or adjustments that are needed to ensure your ads are working as they should.

If you’ve previously run other ad networks, like AdSense, you may receive an automated notification from them about making adjustments to your ads.txt file. You’re welcome to forward any of these emails to, and we’ll make sure your ads.txt file includes any necessary entries.

See also: Why am I getting an ads.txt warning from AdSense?

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