I'm selling my site — how do I transfer my Raptive account to the new owner?

Planning on selling your site? We want to help make the transition as easy as possible for you!

Here are the steps to ensure a smooth transition of the site’s Raptive account to the new owner:

Step 1: Email the Raptive team before the transition happens.

As with any major site change, giving our ad partners a 30-day notice before the final sale date is helpful.

Account transfers are processed Monday - Friday during standard business hours (8a - 5p EST), excluding holidays. Unless scheduled in advance, all account transfers are paused July 1 - July 5, 2024, and December 23, 2024-January 3, 2025. If you want your account transferred during this time, please reach out in advance. 

Important: Only the Raptive account owner can initiate an account transfer. Please send us an email using the email address that you used to set up your Raptive account.   

Does the buyer want to continue with Raptive? Send us an email, CC the buyer, and include the date you aim to complete the sale. Please include any additional information that might be important for the team to know!

Does the buyer want to discontinue using Raptive? Since we sell ad space in advance, we'll need a 30-day notice to remove the ads for any reason, including during a site sale.

Step 2: The buyer is approved.

Just like when we onboarded your site and worked to get our advertisers to approve you, we go through the same process for new account owners as well!

In order to be approved, the buyer must:

  • Agree to our Terms and Services
  • Be approved by our advertising partners
  • Not be banned or blacklisted for past infringements with any advertisers

Once the new account owner is approved, we’ll transfer the domain, which could result in some downtime in ad performance. 

During this process, there is a small chance the domain may not be approved after Google re-reviews it. If this happens, we’ll work to identify the issue and get the disapproval reversed.

Important to note: If you are selling your site to a person or business that does not have a current Google monetization account (like YouTube, AdSense, etc.), Google may require that you go through their new Identity + Address Verification process before we're able to work with them. You can read more about that here.

We strongly encourage any buyers who do not have a current Google monetization account to go through this process independently to help expedite the process. 

There will be no loss in earnings as we do not transfer accounts until after Identity + Address Verification has been completed. 

Step 3: You submit a transfer of ownership form.

This form ensures that we have all the necessary details surrounding the site sale and confirms that you and the buyer have established a plan for future ad payments.

Make sure you have a plan in place for future payments.

Once we transfer your Raptive account to the buyer, they'll have access to the site's Raptive dashboard. It's important to work out a payment agreement with the buyer prior to the account transfer. Payments will continue to follow our net-45 payment schedule and will pay out to the payment method on file in the Raptive dashboard.

Raptive can provide you with an estimate of future payments but is not responsible for overseeing payment terms or communicating on behalf of either party. 

It is essential to include how these earnings will be handled in your legal contract with the new owner.

Here are a few common scenarios we’ve seen:

  • No ad earnings are due. Once the sale takes place, the new owner receives all future payments.
  • Payments go to you until you have received the final amount due. The new owner leaves your payment information untouched in the Raptive dashboard until you have received the final amount.
  • The new owner pays your remaining earnings to you as they are received on the net-45 schedule.

In certain instances, we may require legal documentation from both parties in order to complete the Raptive account transition.

Step 4: After the buyer is approved, we'll transfer over the account.

We’ll communicate with you and the buyer throughout the process and let you know once everything is approved. We’ll confirm the transfer date with you and make sure we have everything ready before that date. 

If the buyer is not approved by our ad partners, we’re unable to continue running ads on the site after the sale.

Step 5: The buyer assumes ownership of the Raptive account!

On the agreed-upon date, we will transfer the site’s Raptive dashboard to the new owner and remove you from the dashboard. We’ll send the new owner a welcome email full of helpful details including how to access the dashboard and join our Facebook group. We'll get in touch on the site’s ad layout and work with them to ensure the ad layout fits their preferences.

We’re here to help make this transition as smooth as possible, so please let us know if you have any further questions!





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