Raptive adds a “Do not sell or share my personal information” link to sites running Raptive ads. This link gives eligible visitors a way to opt out of the sale, sharing, or targeted advertising uses of their personal information, depending on applicable privacy laws and site setup.
What is the “Do not sell or share my personal information” link?
Some privacy laws define “sale” or “sharing” more broadly than exchanging personal information for money. These definitions may include using personal information for personalized or targeted advertising.
The “Do not sell or share my personal information” link supports the ad-related opt-out requirements addressed by applicable privacy laws. Raptive provides this link as part of the privacy experience included with Raptive ads.
How the link works
The link appears at the bottom of the first page a visitor views on your site and is styled to fit alongside your site’s other footer links.
When a visitor selects the link, a message appears confirming that they have opted out of the sale or sharing of their personal information.
After the visitor opts out:
- Raptive uses the applicable privacy signals to restrict personalized advertising and related data use for Raptive ads.
- The visitor can close the message and continue using your site.
- The footer link changes to confirm that the visitor has opted out.
- The visitor can select the link again if they want to re-enable personalization.
What happens to ads after a visitor opts out?
Opting out does not necessarily stop all ads from appearing. Raptive may continue serving ads that do not rely on personalized advertising or other restricted uses of personal information.
Which visitors see this link?
The link appears for visitors in the United States and certain other supported regions. The experience shown to a visitor may depend on their location and the privacy configuration applied to that region.
Supported regions currently include:
- United States
- Canada
- Taiwan
- Indonesia
- Singapore
- Japan
- Australia
- New Zealand
- Mexico
Frequently asked questions
Does opting out stop all ads?
No. Visitors who opt out may continue seeing ads, but Raptive restricts personalized advertising and related data use based on the applicable privacy signal.
Can a visitor opt back in?
Yes. After opting out, the footer link changes to confirm the visitor’s choice. The visitor can select that link to reenable personalization.
Can I remove or customize the link?
The link is part of the privacy experience included with Raptive ads. Contact Raptive Support before removing, changing, or replacing it so we can review your requested setup.