In the United States, Raptive’s default privacy experience includes a “Do Not Sell or Share My Personal Information” footer link. This gives visitors a way to opt out of sale, sharing, or targeted advertising uses, depending on the applicable state law and site setup.
Creators who want a more prominent privacy experience can use a Privacy Pop-up.
For California visitors, Raptive’s standard Privacy Pop-up option is the California Disclosure Notice, which can be enabled directly from the Raptive dashboard.
If your legal counsel recommends displaying a Privacy Pop-up in additional states or making changes to the standard configuration, contact Support with the specific requirements they have provided.
What is a Privacy Pop-up?
A Privacy Pop-up is an optional notice that appears when an eligible visitor enters your site. It provides a more prominent privacy disclosure and requires the visitor to interact with the notice before continuing.
Privacy Pop-ups are separate from the standard “Do Not Sell or Share My Personal Information” footer link. The footer link remains available so visitors can access applicable privacy choices and exercise their opt-out rights.
The California Disclosure Notice
The California Disclosure Notice is Raptive’s standard Privacy Pop-up option for California visitors.
When enabled, it appears to eligible visitors in California and makes your site’s Privacy Policy and Terms of Service more prominent. Visitors can acknowledge the notice and continue to your site.
The California Disclosure Notice is optional and turned off by default.
For requirements, setup instructions, and additional information, read Implementing the California Disclosure Notice.
Requesting Privacy Pop-ups for additional states
The California Disclosure Notice is Raptive’s standard Privacy Pop-up option.
If your legal counsel recommends displaying a Privacy Pop-up in another state, contact Support with the specific requirements they have provided.
Your request should include:
- Your site name or domain
- The state or states identified by your legal counsel
- Any requested wording or configuration changes
- Whether publisher-owned tags need to respond to consent through Google Tag Manager
Raptive can review the request and confirm which configuration options are technically available.
Raptive cannot recommend which states should receive a Privacy Pop-up or determine which wording, vendors, or consent settings are appropriate for your site. Those decisions should be made with your legal counsel.
Using Privacy Pop-ups with Google Tag Manager consent controls
Privacy Pop-ups do not automatically control every non-Raptive tool or script running on your site.
For publisher-owned tools that need to respond to consent from Raptive’s Consent Management Platform, such as analytics tools, pixels, plugins, or other tags you manage, you can configure those tags through Google Tag Manager.
Google Tag Manager consent controls apply only to tags that:
- Are deployed through Google Tag Manager
- Have been configured with the appropriate consent checks
They will not automatically control scripts that are hardcoded outside Google Tag Manager, embedded by third parties, or loaded independently.
Read more about enabling consent mode tag blocking here.
You remain responsible for determining which publisher-owned tools require consent and configuring those tools appropriately.
How Privacy Pop-ups may affect earnings
Privacy Pop-ups may affect revenue in the regions where they appear. The impact can vary based on visitor behavior, traffic volume, and personalized advertising availability.
Review Implementing the California Disclosure Notice for current testing information and additional details about its potential revenue impact.
The effect of a Privacy Pop-up configured for additional states may vary depending on:
- The states where it appears
- The percentage of your traffic coming from those states
- How visitors interact with the Privacy Pop-up
- The consent settings requested
- Whether publisher-owned tags are configured to wait for consent
Because Privacy Pop-ups may affect visitor behavior and advertising eligibility, we recommend enabling them only after reviewing the decision with your legal counsel.
Frequently asked questions
Is a Privacy Pop-up required in the United States?
Privacy Pop-ups are optional Raptive features.
Privacy requirements may vary based on your site, visitors, data practices, and applicable laws. Consult your legal counsel to determine which privacy disclosures or consent experiences are appropriate for your site.
Which Privacy Pop-up should I use?
For creators seeking a more prominent privacy disclosure for California visitors, the California Disclosure Notice is Raptive’s standard Privacy Pop-up option.
If your legal counsel recommends displaying a Privacy Pop-up in additional states or using a different configuration, contact Support with the specific requirements they have provided.
Can I enable the California Disclosure Notice myself?
Yes. You can enable the California Disclosure Notice through the Ad Preferences section of your Raptive dashboard.
Review Implementing the California Disclosure Notice for complete setup instructions and requirements.
Can Raptive recommend which additional states should receive a Privacy Pop-up?
No. Raptive cannot provide legal advice or determine which state-specific Privacy Pop-up configuration is appropriate for your site.
Your legal counsel should identify any additional states, wording, or consent settings they recommend. Raptive can then review whether the requested configuration is technically available.
Can I customize a Privacy Pop-up?
The standard California Disclosure Notice is not currently customizable through the dashboard. It uses standardized wording and design for consistency.
If your legal counsel recommends a different configuration, wording, or experience for California or another state, contact Support with the specific changes they have advised. Raptive can review the request and confirm which adjustments are available.
Will a Privacy Pop-up control my non-Raptive tools and products?
Not automatically.
Publisher-owned tools, such as analytics platforms, pixels, plugins, or other scripts you manage, must be configured separately to respond to consent requests when necessary.
Tags deployed through Google Tag Manager can be configured with consent checks. Scripts that are hardcoded, embedded by third parties, or loaded outside Google Tag Manager will not automatically be controlled by a Privacy Pop-up.
Does a Privacy Pop-up replace the “Do Not Sell or Share My Personal Information” link?
No. Privacy Pop-ups supplement the standard footer link. Visitors can still use the footer link to access applicable privacy choices and exercise their opt-out rights.