Raptive’s consent management platform, or CMP, helps site visitors make privacy choices based on their location and your site’s configuration. These choices help Raptive determine how ads and participating advertising partners may process visitor data for personalized advertising and related ad purposes.
Raptive’s CMP is designed to support region-specific consent and opt-out requirements for Raptive ads. It is not a substitute for your own legal review, privacy policy, or controls for publisher-owned tags, plugins, analytics tools, or other non-Raptive scripts.
What is a CMP?
A consent management platform, or CMP, is the notice and preference system that lets site visitors make privacy choices. In practice, it is usually the banner, modal, footer link, or privacy settings experience a visitor uses to accept, decline, customize, or opt out of certain data uses.
Raptive’s CMP helps collect a visitor’s choice and pass the applicable consent or privacy signal to Raptive’s ad stack and participating advertising partners.
Raptive's CMP varies by region
Raptive does not show the same consent experience to every visitor. The CMP behavior depends on the visitor's location and the configuration enabled for your site.
GDPR regions
Visitors in the EEA, UK, and Switzerland see a consent modal that allows them to accept, decline, or customize cookie and advertising preferences.
Raptive's GDPR CMP supports the IAB Europe Transparency & Consent Framework, which is an ad-industry framework for collecting and communicating consent choices and objections to participating vendors. When a visitor makes a choice, Raptive uses the applicable consent signals to determine how Raptive ads and participating partners may process data for personalized advertising and related ad purposes.
Read more here: How Raptive’s GDPR CMP works
Customizing Raptive's GDPR CMP
If you want to adjust the GDPR CMP's UI, wording, or vendor list, contact Support. We can review the requested change and make the necessary adjustments for you.
You can also use Google Tag Manager to make publisher-owned tags listen for consent from Raptive's CMP. This is especially important for analytics, pixels, plugins, and other scripts you control. Raptive can help explain the available consent signals, but you remain responsible for how publisher-owned tags are configured.
United States
In the United States, Raptive's default experience is a "Do Not Sell or Share My Personal Information" footer link rather than a pop-up modal on every visit. The footer link gives visitors a way to opt out of sale, sharing, or targeted advertising uses, depending on the applicable state law and site setup.
When a visitor opts out, Raptive's systems use the applicable privacy signals to restrict personalized advertising and related data use for Raptive ads. An opt-out does not necessarily mean that all ads stop serving or that every non-Raptive script on the site is controlled by Raptive.
Read more here: How the “Do not sell or share my personal information” link works
Optional US Privacy Pop-up
Some creators prefer a more active US consent experience. Raptive can enable an optional US Privacy Pop-up modal for sites that want to allow site visitors to actively accept personalized advertising and other consent-based settings you’ve configured through Google Tag Manager.
Available optional configurations include:
- California disclosure notice
- Privacy Pop-up for other US states, based on your site’s requested setup and your legal counsel’s guidance
Reach out to Support if you wish to enable one of these options on your site.
Customizing Raptive's US CMP
If you enable a US Privacy Pop-up and want to add vendors or connect publisher-owned tags, use Google Tag Manager so those tags can listen for the relevant consent state.
Read more about how to configure Google Tag Manager here.
Quebec
Visitors in Quebec see a CMP experience that supports both French and English. This is intended to support Quebec-specific privacy expectations, including Quebec Law 25's emphasis on clear, informed, purpose-specific consent.
Read more here: Quebec Law 25 consent pop-up overview
All other global regions
For visitors outside the regions above, Raptive uses the baseline ad and privacy controls configured for your site and region. If your audience is concentrated in a country or region with specific privacy requirements, contact Support with questions or requests on those region-specific CMPs.
Running your own CMP
If you want full control over CMP settings, you may be able to run your own CMP and configure Raptive ads to listen for its consent signals. Please contact Support before making the change. We will need to confirm the CMP, the regions it will cover, and the signals it passes before Raptive ads can rely on it.
Raptive ads can work with supported third-party CMP setups when the required consent signals are available. Compatibility is not automatic for every CMP or every configuration, so do not implement your own CMP without first coordinating with Support.
Read more here: Can I use my own CMP instead of Raptive’s CMP?
Frequently asked questions
What settings should I have to protect my site?
Raptive cannot provide legal advice or confirm whether your site is 100% compliant in all global regions. However, we can work with you to gate and configure your CMP settings to meet your site’s needs and your legal counsel's requests.
We recommend running our default setup, which is automatically delivered through your site’s ad code. Additionally, we recommend using Google Tag Manager to ensure any non-Raptive product you use that requires consent listens for consent signals from our CMP.
It is also advised not to run any additional CMPs alongside Raptive’s CMP, as multiple consent systems can pass conflicting information and potentially leave you liable.
Do I need to use a Raptive US Privacy Pop-up?
That decision is ultimately up to you and your legal counsel.
If you decide to enable a US Privacy Pop-up experience for California visitors only, we recommend using the California Disclosure Notice, which is available in your Raptive dashboard.
If you and your legal counsel determine that a Privacy Pop-up experience should appear in additional US states, reach out to Support so Raptive can configure those settings for your requested regions.
How will a CMP affect my site earnings?
The revenue impact will vary depending on your CMP settings, regional traffic, visitor behavior, and which non-Raptive products you have configured to listen for consent signals through Google Tag Manager.
In general, non-personalized ads earn less than personalized ads, so regions with stricter CMP settings may earn less than regions where personalized advertising is available.
Actual impact will vary by site, audience, and configuration.