What is the “Do Not Sell or Share my Personal Information” link?
The link is a way consumers can opt out of the selling or sharing of their personal information by businesses. Although we don’t sell anyone’s data, we sell ad spaces and pass along non-personally identifiable visitor data.
At the beginning of 2023, we expanded the “Do Not Sell or Share my Personal Information” link to all US-based site visitors and worked closely with the Interactive Advertising Bureau (IAB) to develop the best solution that minimizes the effect on ad performance and user experience.
The IAB’s framework for consent includes a consent string accessible via client-side API, so other services can access and act upon that string as well. For your third-party services, we recommend contacting each to ask what steps they take for compliance.
As of January 1, 2023, this link is required for site visitors located in California (by CPRA, the California Privacy Rights Act) and Virginia (by VCDPA, the Virginia Consumer Data Protection Act). It will expand to more states in 2023, including Colorado and Connecticut, by July 2023. Applying this opt-out to all US-based site visitors keeps us and your site at the forefront of compliance.
What is the visitor experience?
The “Do Not Sell or Share my Personal Information” link shows at the bottom of the homepage or the first page viewed on the site. When a site visitor clicks the link, a text box pops up explaining that they have opted out of the sale or share of their personal information from your site and any of your affiliates. They can close and continue onto the site, and the link will change to “Customize my ad experience.” This link will opt the user back in. This process and standard language are required across the internet.
How much of my traffic does this impact?
All US site visitors.
Does the “Do Not Sell or Share My Personal Information” link affect RPM?
No. We’ve found basically no revenue impact from this link, which is great news!