What do I do if I see a bad ad on my site?

We have the most conservative filters set up by default for our ads because keeping your site family-friendly is a high priority for us. If an ad ever slips through our filters that isn’t family-friendly, we appreciate you letting us know and we’ll work quickly to block it across all Raptive sites! See our tips below for grabbing the ad information to send to us so we can get it blocked ASAP.

To help us block a bad ad:

  1. Try to grab the URL of the ad when you see it. You can usually mouse over the ad and a URL will pop up over it. Copy that ad's URL and send it over as part of your support ticket.

  2. Send us a screenshot of the ad. Here are some tips on how to get the best result:
    • Use the Snipping Tool or similar screenshot application that saves the image in a PNG format
    • Make sure your image is large and clear
    • Show page context around the ad — our system uses this to help identify the source of the ad that was served on that page!

We'll work to locate the advertiser who is serving the ad and get them blocked. Just open a ticket and send over that URL and screenshot so we can work to track it down!

Help! I'm still seeing a bad ad.

Unfortunately, ad blocking still isn’t 100% effective across the ad industry since it relies heavily on advertisers accurately labeling their ads. Occasionally, when an advertiser mislabels or miscategorizes an ad, something that should be blocked may slip through the filters we put in place for you. 

The ad may also be using a different URL than the block we submitted, so you can help us by grabbing and sharing the URL for the ad you see. Ad blocks only work for the particular URL submitted, not for the creative (image/content) of the ad.

If another ad uses the same creative but a new URL, it's possible the 'same' ad could come through on your site despite the block we've put in place. If that happens on your site, please grab the URL of that ad and send it over to us!

Can I block specific brands or ads I'd rather not have on my site due to personal preference? 

Some channels and partners don't allow us to submit blocks on a site-specific basis. So if there's an issue with a bad ad, we can work to block that across all Raptive creator sites, but if the ad is a personal preference, we aren't able to submit blocks for that ad with every single partner.

We're happy to submit specific blocks for ads/brands that you'd rather not have on your site wherever we can, but can't guarantee that a particular ad or brand will never come through another channel or partner.

Programmatic advertising has SO many benefits — it's what allows Raptive publishers to make more money than ever — but unfortunately, the industry isn't set up to block preference-based advertisers or ad categories with 100% accuracy. Please know that we will always work to help with this as much as the technology allows!

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