By default, all categories are turned on for new Raptive creators and publishers, but you can make any changes you’d like to fit your personal preferences.
Note: We can’t guarantee that every ad served will always be properly categorized by advertisers, but we always act quickly when you notify us about an ad you don’t want to see.
Here’s some more information about these optional categories:
- Alcohol: Beer, wine, etc.
- Astrology & esoteric: Includes zodiac, horoscopes, love spells, potions, and psychic-related ads.
- CBD: Includes cannabis/CBD products.
- Cosmetic procedures & body modification: Includes lifts, suctions, lasers, hair removal and restoration, tattoos, and body modification.
- Dating: Includes dating services and online dating communities.
- Politics: Includes ads for political campaigns or candidates, ads addressing controversial social issues, ads referencing well-known politicians, and ads touching on events widely perceived to be political in nature, such as elections, protests, terrorist attacks, wars, and conflicts.
- References to Sex & Sexuality: Includes ads that are suggestive, relate to sexual or reproductive health, or refer to sex and sexuality.
- Religion: Includes religious ads and ads advocating for or against religious views; does not include astrology or non-denominational spirituality.
- Sensationalism: Ads that aim to induce users to click them by appealing to their curiosity, often using a teaser message with hyperbolic language or imagery. Includes ads that center around sensationalistic subjects (such as celebrity arrests, deaths, or divorces) or aim for shock value.
- Sexual & Reproductive Health: Includes sexual function, fertility, and birth control ads, as well as ads for products, services, and information related to STDs including clinics and medication; does not include normal pregnancy resources or abortion services.
- Significant Skin Exposure: Ad images where any part of the human body from the sternum to the mid-thigh is not clothed; or the body is clothed in underwear, swimwear, lingerie, or other see-through clothes or non-clothing items such as a towel or bed sheet.
- Social Casino Games: Includes simulated gambling games (including, without limitation, poker, slots, bingo, lotteries, sports betting, betting on races, as well as other card games and casino games) where there is no opportunity to win anything of value (such as money or prizes).
- Tobacco: Includes cigarettes and tobacco-related products.
- Video Games (Casual & Online): Includes video games, online games, and downloadable games; does not include video game consoles.
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Weight Loss: Includes weight loss, dieting, and related products and programs; doesn't include healthy eating or general fitness ads.
You may want to enable some of these categories for a temporary period. Revisit your preferences seasonally and consider turning on certain categories when they are at their peak:
- Alcohol — before major holidays like the Fourth of July, Christmas, and New Year's
- Dating — in the weeks leading up to Valentine's Day
- Significant skin exposure — during the spring and summer months, when retailers push swimwear and summer clothing
- Politics — in the months leading up to the elections
Note: While we can enable the political ads category for you, we cannot filter ads based on political preference.
Whether you’d love our optimization experts to handle your ad settings for you or prefer to customize your own experience, we’ve got you covered.