Frame ads are our newest Custom Creative high-impact ad type. They're built to help you earn more, especially during high-traffic, seasonal moments like Thanksgiving, Black Friday, and the Super Bowl.
When it runs, the Frame ad replaces your standard footer ad and sticky video player, but still helps you earn 2–3x more. That’s because Frame ads have higher CPMs and are reserved for premium brand campaigns.
The Frame ad gives your readers a sleek, interactive ad experience. The ad loads as soon as a reader lands on your page, and frames the top, bottom, and side borders. Once your reader starts scrolling, the top and side borders disappear, leaving just the bottom border (similar to a footer ad). After 30 seconds, the entire ad disappears.
We limit the impressions from Frame ads. For any given site, they can't be shown to a reader more than three times per day.
Frame ads are also a great opportunity to work with top-tier brands. These ads are reserved for our top brand partners, such as DoorDash, Apple TV+, Discover, Best Buy, Amazon, Target, Lego, Nissan, and Hulu.
Since Frame ads primarily run during high-demand, seasonal moments, they also present an opportunity for your site to be part of limited-time, high-value campaigns.
You can turn this feature on or off at any time by using the controls on your Ad Preferences page in the dashboard or reaching out to your Raptive support team.