Comscore Social Authorization Instructions

With the phasing out of third-party cookies, advertisers are moving more toward direct sold sales models and relying more heavily on data from platforms like Comscore to validate credibility and identify high-quality sites they can reach at scale.


Recently, Comscore made a change to how it reports its data, now incorporating social visitation stats into its rankings. To include your social traffic in addition to your website traffic, we need your help authenticating your social accounts.


Authenticating your social traffic for Comscore will add enough incremental size to our network to make us stand out significantly when it comes to reaching premium advertisers. This means we'll be in a better position to secure higher-RPM deals at larger dollar amounts.

To make sure you don't auto-sign into any personal accounts during this process, we highly recommend using an Incognito/Private window. 

Meta: Facebook/Instagram

Go to https://core.comscore.com/social-auth/ig/ and sign into Facebook with the login used to access your Business accounts across Meta, then select the Facebook Business Accounts, Pages and Instagram accounts associated with your Raptive site. Confirm permissions for Facebook and Instagram accounts associated with your business account. Please repeat for any additional accounts you have with Raptive. 

You can edit permissions afterwards, the only requirement is that “Access Your Page and Apps Insights” is selected. 

 

 

Twitter

Go to https://core.comscore.com/social-auth/tw/ and sign into the Twitter account. You will be prompted to “Authorize Shareablee to access your account”. Please click “Authorize app”. Please repeat for any additional accounts/sites you have with Raptive. 

 

 

YouTube

Go to https://core.comscore.com/social-auth/youtube/ and sign into your YouTube account, selecting your business account associated with your Raptive website. Click Continue with YouTube, sign into the channel, and confirm permissions. Please repeat for any additional accounts/sites you have with Raptive. 

Please select: Select View YouTube Analytics reports for YouTube content

 

 

 

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