Comscore Social Authorization Instructions

With third-party cookies going away, advertisers are moving more toward working directly with us and relying more heavily on data from platforms like Comscore to validate where to spend money to advertise on high-quality sites at scale. Raptive is the only creator media company in the Comscore top 10!

Recently, Comscore changed its rankings to incorporate social media stats in addition to website traffic. We need your help authenticating your social accounts (Facebook, Instagram, Twitter, and YouTube) so that we can include your social media traffic—and make sure brands continue to see Raptive as a top way to reach the widest possible audience.

Authenticating your social traffic with Comscore puts us in a better position to secure higher-RPM deals at larger dollar amounts for you!

What does “authenticating with Comscore” mean?

When you follow the steps below, you’re granting read-only access to page-level insights so Comscore can validate your social traffic and include it in its ranking. Comscore cannot make changes to a client account, access account settings, or create/remove content. 

Authentication will allow Comscore the same page-level insights available in the Meta Business Manager, such as page-level reach and impressions. 

To ensure accurate traffic reporting via Comscore, it is necessary to keep 'Manage Your Business' selected for Facebook and Instagram. Think of this permission as similar to providing a window for Comscore to observe and collect your data solely for reporting purposes. Just as someone looking through a window can't rearrange your furniture, Comscore can't modify your account or content in any way. 

Although some apps can manage accounts, Comscore specifically designed their connection to be read-only, meaning they cannot post, delete, or edit your Facebook or Instagram pages in any way. Their connection serves purely to view and report on data, without affecting your content or account settings.

Before you begin:

  • We highly recommend using an Incognito/Private browser window to prevent auto-signing into personal accounts. 
  • Make sure to use your business account logins for these social platforms. Personal accounts will not work.
  • Ensure that login credentials have admin-level account privileges. Admin access is required for the account login.

Please provide screenshots of the completed authentication for each platform to your Creator Partnerships Manager for confirmation.

Note: Even though Facebook and Instagram are both part of Meta, you will have to do them separately - once for Facebook and once for Instagram. The steps will look very similar. 

 

Meta: Facebook

Note: Two-Factor Authentication is required by Facebook to initiate setup. Please ensure that Two-Factor Authentication is Enabled on the Facebook accounts.

Go to https://core.comscore.com/social-auth/fb/ and follow the prompts to “Continue with Facebook, and sign in using your admin credentials. This should take you to the Facebook Business Page and confirm permissions. Confirm permissions for Facebook and Instagram accounts associated with your business account. Please repeat for any additional accounts you have with Raptive.

Please provide screenshots of the completed authentication to your Creator Partnerships Manager for confirmation.

 

Meta: Instagram

Important: Make sure your Instagram account is linked to the Facebook account. This may require updating your Instagram settings prior to authentication to connect Meta Accounts.  

Note: Two-Factor Authentication is required by Facebook to initiate setup. Please ensure that Two-Factor Authentication is Enabled on the Facebook accounts.

 

Go to https://core.comscore.com/social-auth/ig/ (this will look very similar to the Facebook login page) and sign into Facebook with the login used to access your Business accounts across Meta, then select the Facebook Business Accounts, Pages, and Instagram accounts associated with your Raptive site. Confirm permissions for Facebook and Instagram accounts associated with your business account.

 

Please make sure all permissions are selected, including: 

  • This includes: 
    • Receive your email address
    • Manage your business
    • Access profile and posts from the Instagram account connected to your Page
    • Access insights for the Instagram account connected to your Page
    • Read content posted on the Page
    • Show a list of the Pages you manage

Please provide screenshots of the completed authentication to your Creator Partnerships Manager for confirmation.

 

 

Twitter

Go to https://core.comscore.com/social-auth/tw/ and sign into the Twitter account. You will be prompted to “Authorize Shareablee to access your account.” Please click “Authorize app.” 

Please provide screenshots of the completed authentication to your Creator Partnerships Manager for confirmation.

YouTube Attribution

Note: YouTube Accounts must be set up under YouTube’s Partner Program and the YouTube channel must have at least 1,000 views in a country per day to be eligible for Comscore reporting.

If your channel qualifies please follow the instructions here to assign attribution. 

How to remove permissions

You can remove the Sharablee permissions at any time, although this will remove your social media traffic from being included in Comscore.

Facebook & Instagram

Go to Settings > Business Integrations: https://www.facebook.com/settings/?tab=business_tools 

Find “Sharablee” and/or “Sharablee Insights” and click the box to “Remove “

 

Facebook also provides specific details on how to get to the page and how to edit and remove integrations as desired: How do I edit the privacy and settings for my business integrations or remove them from Facebook? 

 

Twitter

Go to https://twitter.com/settings/connected_apps 

(You can also get to this by going to Settings > Security and account access > Apps and sessions > Connected Apps)

Click on Shareablee and then click “Revoke app permissions” 

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