Raptive is committed to maintaining a strong community of creators who contribute positively to the internet. As a network that monetizes a diverse group of sites and has exclusive partnerships with high-paying advertisers, it’s crucial for us to have policies that uphold our reputation for quality and trust.
Content
When it comes to a site’s content (written or visual), the key aspects we look for include but are not limited to:
- Originality
- Trustworthiness
- Brand safety
- Authenticity
- Accuracy
- Expertise
Every site that joins Raptive undergoes thorough content vetting during the application process, with ongoing reviews to ensure continued compliance. Creators are accountable for the integrity of their content, whether entirely produced by humans or with the help of AI (to understand our AI policies, click here).
Raptive retains sole discretion in determining whether a site meets our policies. Examples of content that would violate our policies include but are not limited to:
- Copyright infringement
- Low-value content
- Little-to-no meaningful human involvement
- Deceptive site practices
- Derogatory content
- Misrepresentation
- Dangerous, violent, or shocking content
- Illegal or dishonest activity
- Explicit content
Traffic
Raptive is also known and trusted for partnering with sites that bring in high-quality traffic. Examples of traffic that would violate our policies include but are not limited to:
- Fraudulent traffic
- Suspicious traffic sources
- Non-human traffic
- Traffic purchased with the intent of making more money from advertising