When you connect your Google Search Console, you unlock personalized keyword recommendations, data-driven recommendations for content to update, and centralized SEO analytics—all in your Raptive dashboard.
We’ll take you through the data points Raptive uses from your Google Search Console and answer common questions about how the data appears in your Raptive dashboard.
What Google Search Console data does Raptive use?
We pull the following data points from your Google Search Console daily:
- Impressions: The number of times your page appears in search results, regardless of whether users scroll to it.
- Clicks: The number of times users click on your page from search results.
- Position: The average ranking of your page across all impressions. No position is recorded if a page doesn’t receive any impressions (e.g., if it’s on the third page of results and no one navigates there).
Your impressions, clicks, and position data are crucial for understanding how readers find your content and identifying opportunities to drive traffic through search. We pull this data directly from Google to give you the best possible recommendations.
Frequently asked questions
Why doesn’t the position of a post in my Raptive dashboard match what I see when I search for my content?
Google calculates the average position across all searches, and that is the data you’ll see displayed in the Raptive dashboard. Your personal ranking may differ due to factors like search history, location, and personalization.
Why do impressions in Raptive’s reports differ from what I see in my Google Search Console?
Google’s impression count varies based on report dimensions:
- Query-level reports count impressions once per search, even if multiple pages from your site appear (e.g., yoursite.com/lasagna and yoursite.com/lasagna-video both ranking for "lasagna recipe" count as one impression).
- Page-level reports count impressions per page, meaning if two of your pages rank in the same search, they count as two impressions.
Since Raptive reports use page-level data, impression counts may be higher than in query-level reports in GSC. This is not an error—just a different way of aggregating results.