We’re so excited you’re interested in learning more about Raptive!
We know you probably have a lot of questions, so we’ve pulled together some of the most useful information for new Raptive creators in this article. You’ll see we have tons of helpful tips and important information for you here, which you can browse or search at any time.
You can also ALWAYS reach out to our team by submitting a ticket here in the Help Center, and we’ll be happy to answer any other questions you might have.
Table of Contents
About Raptive
What does Raptive do for me?
Who will be my point of contact at Raptive?
Do you have a dashboard where I can monitor my ad earnings?
How Raptive Works
Does Raptive work on all content management platforms?
How do you place the ads on my site? Do I control where the ads go?
Does Raptive run invasive ads, like pesky pop-ups?
Are you able to block ads or brands?
How do you monetize my video content?
What does Raptive mean by RPM — is it based on sessions or pageviews?
Why should I assign my traffic to Raptive in Comscore?
Payments
What are the contract terms with Raptive?
What is Raptive’s schedule for payments?
What payment methods are available?
What is my revenue share with Raptive?
About Raptive
What does Raptive do for me?
We handle everything related to the ads on your site so you can focus on creating incredible content while you enjoy the passive income.
You receive:
Custom ad placement and optimization
Nothing is cookie-cutter. We design a unique ad layout for YOUR site based on your goals, site layout, and reader behavior.
Advertiser relationship management
Never worry about another advertiser pitch email — we work with the leading ad agencies, demand and supply platforms, private marketplaces, and top brands in the industry, constantly bringing on new partners to make sure you’re earning as much as possible!
Exclusive premium campaigns negotiated by our in-house sales team
Our strategists have decades of industry experience, have cultivated deep relationships, and are nationally recognized for their depth of expertise.
Video monetization and hosting
Monetize your videos through our custom video player offerings and get free video hosting as well.
Ongoing ad monitoring and individualized recommendations
Things change quickly in the advertising ecosystem and our team works to stay ahead of the game, bringing you new opportunities and suggestions to increase your ad income.
Expert support and guidance from our team of pros
Have questions? We have answers! Ads may be our forte, but our team of developers and WordPress experts understand the publishing world as a whole and delight in helping Raptive publishers succeed.
Publisher dashboard with revenue and traffic insights
Monitor daily ad performance and traffic trends, upload videos and generate embed codes, search our help resources, and reach out to the Raptive team directly from our publisher dashboard. There’s always a new feature in the works!
Access to an exclusive community of your publishing peers
We work with publishers ranging from hundreds of thousands of monthly pageviews to tens of millions of monthly pageviews. In our Raptive Community Facebook group, Raptive publishers can ask questions, exchange insights, and help one another reach new levels of success.
Learning tools to help you grow your traffic and business
From events, to Facebook Live trainings, and partnerships with industry experts in fields like SEO, we invest in the long-term success of your business.
Fast, reliable monthly payments
We pay on a net-45 schedule on time, every time.
If you EVER need anything related to your ads or have any questions, our team is always thrilled to help you!
Who will be my point of contact at Raptive?
You can always reach the right person at Raptive by submitting a support ticket or emailing support@raptive.com. Your request will always reach the best person to help you out!
Do you have a dashboard where I can monitor my ad earnings?
Yes! We have a robust dashboard that provides you with tons of useful information about your site and your ads. We’re always working to add new features to make your dashboard better!
After the ads are installed, it typically takes just 2–4 days to get back all the initial information from our ad partners to prepare your new Raptive dashboard. Our team will share access with you as soon as it’s ready.
See what’s included in your Raptive dashboard: Raptive Publisher Dashboard Overview
How Raptive Works
Does Raptive work on all content management platforms?
Raptive is compatible with most popular platforms! Raptive ads perform optimally on WordPress, Blogger, Squarespace, and many more. We work with all major platforms that allow you to add custom code in the <head> of the site — see the whole list here.
How do you place the ads on my site? Do I control where the ads go?
When you partner with Raptive, you receive a custom-designed ad layout that's uniquely optimized for your site design. Your ad preferences, site structure, viewability (information on how well different ad placements are seen by readers), and traffic all come into play when choosing the best ad placements for your site.
We’ll give our recommendations based on what has proven to be successful, but you get the final say on how your ads are placed. Note: our ad partners require a minimum of two highly-viewable ads running on all device types.
Then, we keep a close eye on how your ads are performing so we can make sure you are always earning at your top potential! If you decide you’d like to run more ads, fewer ads, or make changes to your ad layout, you can easily make those requests via your dashboard or by submitting a support ticket.
The ads are added to your site through a simple snippet of JavaScript. Our go-to method is with the Raptive Ads WordPress plugin, but if you aren’t using WordPress we can add this snippet to the head of your site manually, or provide it to you/your team to install.
Once the Raptive ad code is running on your site, our team can easily control the exact placement of ads using HTML and CSS selectors. We never need to manually place the ads on your site! It’s all controlled on our end to make it extra easy for you.
Does Raptive run invasive ads, like pesky pop-ups?
We take the utmost care to ensure the ads we install on your site provide a good user experience, so we do not run any pop-up ad types. As a Google Certified Publishing Partner, our ad optimization, policies, financials, business practices, and ad layouts are Google-approved and thoroughly vetted!
Read more about the types of ads we offer and those we don’t: Know Your Ads: Raptive Ad Placements
We partner with the top ad monitoring service in the industry to detect any bad ads that sneak through our filters, like ads that redirect to undesirable websites. Every ad impression is scanned in real-time and checked against a known database of malicious ad domains.
If a bad ad attempts to serve, the system identifies it as a bad ad and actively blocks that ad moving forward. This cutting-edge technology is the best available!
On top of this automatic blocking technology, we constantly manually check the bidders and networks we work with to make sure they are maintaining the ad quality standards we set for them.
Are you able to block ads or brands?
We have the most conservative filters set up by default for our ads because keeping your site family-friendly is a high priority for us. If an ad ever slips through our filters that isn’t family-friendly, we appreciate you letting us know and we’ll work quickly to block it across all Raptive sites!
We are also able to submit specific blocks for sites/brands you'd rather not have on your site. Not all advertisers provide ad-blocking capabilities on a site-specific basis, but we’ll submit blocks wherever we can!
Read more about ad blocking here.
How do you monetize my video content?
Your original video content provides you with one of the biggest revenue opportunities in digital advertising!
When you run Raptive video players, we provide super fast (and free) video hosting that plays ads before and during your video content. You’ll earn significantly more than you would by running ads on embedded YouTube video players.
Check out our easy, quick-start guide right here.
What does Raptive mean by RPM — is it based on sessions or pageviews?
At Raptive, RPM means ad earnings for every 1,000 sessions, as measured by Google Analytics.
Google Analytics is the industry standard for measuring sessions, so for the most accurate and consistent method of calculation RPM, we use the following equation:
Total ad earnings for a specific period of time ÷ Google Analytics sessions for that same period of time × 1,000
To provide you with useful and transparent information, we also report on performance based on pageviews in your Raptive dashboard. You’ll see ad earnings per 1,000 pageviews reported as “Page RPM”.
Read more: RPM vs RPS
Why should I assign my traffic to Raptive in Comscore?
Comscore is a company that tracks how people use the internet. Advertisers use Comscore rankings to figure out which avenues they want to focus on to reach their goals.
A Traffic Assignment Letter (TAL) tells Comscore to include your traffic in the Raptive group of publishers. This makes your site more visible to advertisers and helps our sales team secure the best deals for everyone in the Raptive community!
Read more about Comscore and TALs here.
Payments
What are the contract terms with Raptive?
When you join Raptive, you accept our service contract as part of the setup process. This contract outlines how we’ll serve you and what you’re agreeing to — you can find your Raptive service agreement here. This includes details about our 30-day notice period, should you decide to cancel your Raptive service. This notice simply lets us fulfill any inventory promises we’ve made for your site to our advertisers.
What is Raptive’s schedule for payments?
Raptive pays on a net-45 schedule. You can find a handy reference chart here.
What payment methods are available?
We offer the following payment methods:
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Direct Deposit (US)
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eCheck/Local Bank Transfer
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PayPal
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Paper Check
- Wire Transfer (US & Non-US)
Find a full breakdown of our payment methods here.
What is my revenue share with Raptive?
You always get 75% of all ad revenue, and you can see this in your Raptive dashboard.
We use Raptive’s 25% to cover ad serving fees, associated costs and discrepancies, pay the team that provides publishers with best-in-industry support and technology, and invest in constant improvements to help you earn more year after year. Read more about how Raptive supports publishers here.