Growing Your Raptive Community: Facebook

Facebook offers several great ways to share your community with your audience, including your Page, Reels, feed posts, Stories, and Groups. It can be particularly helpful for introducing your Community through questions, recommendations, and personal conversations.

1. FACEBOOK PAGE DESCRIPTION & LINKS

Your Facebook Page should make it easy for someone who enjoys your content to discover your Community.

Add your Community link to an appropriate website or link field, and mention it in your Page description when relevant.

EXAMPLE PAGE DESCRIPTION

"Helping busy families make dinner a little easier. Find recipes, cooking inspiration, and a Community where we swap ideas, share our wins, and figure out what's for dinner together."

2. FACEBOOK REELS

Facebook Reels can help your Community reach people who may not regularly visit your Page.

Use the same basic approach as Instagram Reels:

HOOK → SHOW → INVITE → CTA

Connect the Community invitation to the reason someone is watching the video.

EXAMPLE

"Three things I wish I'd known before starting my first vegetable garden.

And honestly, I know some of you have learned lessons I haven't!

We're swapping beginner gardening advice in the Community right now. Come share the one thing you wish someone had told you."

Direct viewers to a clear Community link path, rather than assuming they'll know where to find it.

3. FACEBOOK FEED POSTS

Facebook feed posts are a useful place to share longer stories, ask questions, and create conversations.

Start with something your followers can immediately relate to.

QUESTION-LED EXAMPLE

"What's the one kitchen tool you use EVERY single day?

I'm asking because we're putting together a list of everyone's most-loved kitchen essentials in the Community.

I've already discovered a few things I didn't know I needed 😂

Come add your recommendation here: [LINK]"

PERSONAL EXAMPLE

"One of my favorite parts of sharing recipes online has always been hearing how you make them your own.

That's a big reason I started our Community.

I wanted us to have somewhere to actually exchange ideas, troubleshoot recipes, and learn from each other.

If that sounds like your kind of place, I'd love to see you there: [LINK]"

Use photos, screenshots, and Community moments when they make the invitation more tangible.

4. FACEBOOK STORIES

Facebook Stories are useful for short, timely reminders that don't need an entire feed post.

Promote:

• New discussions
• Community polls
• Questions you're answering
• Member recommendations
• New resources
• Timely Community activities

EXAMPLE

"We're sharing everyone's favorite budget-friendly dinners today 🍝

Come steal some ideas and add yours!"

[COMMUNITY LINK/CTA]

Keep the message short, the visuals familiar, and the path to your Community obvious.

5. FACEBOOK GROUPS

If you already manage an active Facebook Group, you have an audience that clearly values connecting with other people around a shared interest.

But moving those conversations into a Raptive Community requires a thoughtful approach.

Your goal isn't to make existing Group members feel like they're losing something. It's to introduce another experience worth participating in.

GIVE GROUP MEMBERS A CLEAR REASON TO JOIN

Explain what your Raptive Community adds to the experience they already enjoy.

For example:

• Ongoing discussions organized around specific interests
• A dedicated place to exchange recommendations
• Resources and discussions that are easier to revisit
• New ways to connect directly with you and other members

EXAMPLE

"One thing I've always loved about this group is how generous everyone is with their advice.

That's actually part of why I wanted to create our new Community.

I'm starting a thread where we can collect our favorite beginner-friendly sourdough tips in one place, and I'd love for you to add yours.

Here's where you can join us: [LINK]"