A welcome video instantly builds trust and gives potential members a personal introduction to your community before they join. Use it to help people recognize you, understand what they’ll find inside, and feel comfortable participating.
Keep it short and personal
Aim for 30–90 seconds. A simple selfie-style video or a message delivered directly to the camera works well. You don’t need elaborate editing or a professional production.
Speak in your usual voice, introduce yourself, and welcome viewers as you would someone joining a conversation. Seeing and hearing you helps reassure visitors that they’ve found the right place.
| Communities with a Welcome Video see 2x more sign-up completions. This is one of the highest-impact things you can do when launching your community. |
Give people a clear reason to join
Your video should help viewers understand:
- Why you created the community. Explain what you’re excited to bring people together around.
- What they’ll find inside. Mention a few specific conversations, resources, or experiences.
- What makes this space different. Highlight what members can enjoy here, such as early access, behind-the-scenes updates, or deeper conversations.
- How they can participate. Make it clear that members are welcome to share their own experiences and questions.
Choose examples that reflect what you actually plan to offer. A concrete invitation helps people picture themselves taking part.
End with one easy next step
Give viewers something specific to do after joining. For example:
- “Share a photo of something you’re proud of making.”
- “Introduce yourself and tell us what you’re working on.”
- “Post a question you’d love help with.”
Keep the first action easy. Members could share something they’ve already made or experienced, so they can participate right away.
Try this simple script
Adapt this example to your voice and the experience your community offers:
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“Hi, I’m [name], and I’m so glad you’re here! I created [community name] so we could connect around [shared interest] and learn from each other. “Inside, I’ll be sharing [specific content or experience], and I’d love to see your [photos, projects, ideas, or experiences] too. Bring your questions, celebrate your wins, and share what you’re learning. “Join us, then introduce yourself with [one easy prompt]. I can’t wait to meet you!” |
Upload your welcome video
- Open Creator Tools from your community’s left navigation. In the mobile app, open the three-line menu first.
- Select Customize Community and upload your welcome video.
- Save your changes, then review how your video looks and sounds.
The current Creator Tools guide lists your welcome video under Customize Community.
Use your video to invite your audience
Your welcome video can also become a simple promotional Reel or Story. Pair it with your Community link so followers can hear your invitation and take the next step.