Think of the Related Player as an embedded YouTube video.
Upload videos to your creator dashboard, then copy the video’s HTML code or WordPress shortcode to manually embed the video in a specific post or page on your site. The video is generally related to the content of that page.
Adding Related video to a post can boost SEO and pageviews from search by 40%+ and earn double RPM when a reader clicks to watch the video.
In this article:
- The difference between Related video and Playlist video
- Time on page benefits of Related video
- SEO benefits of Related video
- Embedding Related video on your site
- The top-earning settings for the Related player
- How to see your Related video earnings
The difference between Related video and Playlist video
If you’re running the Playlist video player most of your video revenue will come from that player. But there are still strong reasons to invest in original video content related to specific pages on your site.
Adding a Related video that your readers click to play to a page that already has the Playlist player can boost overall RPM by 2x and video RPM by 4x for that page!
Not every reader will click to watch a video (data shows just under 3% of readers click), but revenue skyrockets when they do because engaged video views are extremely valuable to advertisers.
For maximum video revenue, run both types of players.
Note: As of April 2025, if your page includes both a stationary related player and a playlist player, your related video will play first in the playlist for that page.
Time on page benefits of Related video
When a post contains a Related video that readers are watching, time on page increases by around 80%. Any display ads that are in view continue to earn ad impressions and increase your RPM for that page.
For every additional 30 seconds a reader spends on the page, you can generally expect a 5% revenue increase.
For example, if a post’s average time on page is 80 seconds and a related video leads to an 80% increase in time on page (144 seconds), that’s 64 additional seconds — 2 more ad impressions for every viewable ad, and approximately a 10% increase in revenue for that page.
Related video makes your readers stick around and earns you more revenue from ALL your ads.
SEO benefits of Related video
Related video is also great for SEO! Posts with videos earn more backlinks and can see a boost in search traffic.
Our Related video player is optimized for search and includes Google’s recommended structured data. We even tested which was better for SEO – our video player or YouTube’s video player. Learn more.
Related video fuels your SEO efforts, getting more pageviews and revenue to key posts on your site.
Embedding Related video on your site
Visit this guide to learn all about how to embed a Related video in a post or page on your site, including where to put the embed codes in your post content, how to embed video in a recipe card, and how to embed the same video on multiple pages or multiple videos on the same page.
The top-earning settings for the Related player
1. Remove the video player’s title wrapper on the Ad Preferences page in your dashboard. Readers are less likely to close a video player when it’s more minimal on the page, so you earn 5-6% more from video ads.
2. Enable the Advance Playlist feature on the Ad Preferences page in your dashboard. Your Related player will move to the next video in your video playlist after a certain time if the reader has not interacted with the video player, and your video player can earn 33% more! You should have more than one video added to your playlist to run this feature.
Note: As of May 2025, this option does not apply to the first video in the Related player
How to see your Related video earnings
In the “Earnings” section of your dashboard, select “Earnings Overview” for a report on your video revenue for whatever time period you select at the top of the page.