Video ads are one of the most effective ways to increase your ad revenue. Whether you have original video content or not, we’ll tailor your setup to match your site’s needs. Here’s everything you need to know about how we optimize the video setup for your site.
Optimized setup for sites with original video content
If you have original video content, we’ll implement a combination of our three video players to help you maximize coverage and earning potential:
Playlist Player
- Runs in the background across most pages on your site, helping you earn passive video revenue while showcasing your video library. Our Sticky Playlist Video Player will stick to the top center of the page on mobile.
This gif shows the Playlist player starting inside content, then becoming "sticky" to scroll with the reader.
Sticky Outstream Player
- Appears on pages where other players don’t run (like your homepage, category pages, search results, and About page), so you never miss an opportunity to earn.
This gif shows the Sticky Outstream player beginning in the lower right of the screen.
Related Player
- This is the only player that requires action on your end. You'll need to embed related videos into specific posts to engage readers and improve SEO. You earn when readers click to watch. Here’s how to embed your videos. For help with uploading videos, check out this article.
- If you're coming from Mediavine, good news: we'll use your video sitemap to auto-import your videos. And if you're a food site using WPRM as your recipe plugin, our team will automatically swap your recipe videos after your ads are installed. If you’re not using WPRM, we recommend migrating to it, as our automated tool makes updating your video embeds quick and easy.
This gif shows the Related video embedded in the middle of a post.
Optimized setup for sites without original video content
Don’t have original video content or haven’t uploaded your videos? No problem. You will still earn strong video revenue with the following setup:
Playlist Player
- Runs in the background across most pages on your site using high-quality stock video content that we’ll provide, so you can start earning passively right away.
Sticky Outstream Player
- Appears on pages where the Playlist Player doesn’t run, ensuring full video ad coverage across your site.
When we recommend only the Sticky Outstream Player
In certain cases, we may only implement the Sticky Outstream Player. This lighter setup is a great fit for:
- Sites with very short or minimal content
- Sites with highly structured or non-traditional layouts
- Sites where embedded or autoplay videos don't align with the user experience
While it doesn’t earn as much as our other video players, it can deliver solid video earnings without disrupting your layout or content flow.
Learn More
Want to dig deeper? You can learn more about each of our video players in this Help Center article.