How Raptive Maintains Ad Quality and Security

Our commitment to your site’s safety and satisfaction will always be a top priority for our team. We take great pride in our advertising partners, who provide 99.9%* high-quality ads through our robust Programmatic Advertising

For the few “bad actors” that cause problems, we have systems that prevent them from getting to your site. Our partnership with Confiant, the leading ad security and quality platform, strengthens the system and ensures round-the-clock monitoring and protection. Through Confiant, we proactively block various security concerns, unwanted ads, and other things that harm site quality. 

Security threats blocked by Confiant:

  • Ad stacking
  • Criminal scams
  • Cryptocurrency mining
  • Cloaked ads
  • Ads that click through to compromised websites
  • Fake ad servers and downloads 
  • Forceful redirects
  • Phishing scams
  • Pixel stuffing
  • Unsafe click trackers
  • Malware landing pages

Quality issues blocked by Confiant:

  • Auto-playing videos
  • Account-specific block lists
  • Dialog boxes
  • Automatic expandable ads
  • Flash cookies (LSO)
  • Geolocation requests
  • Misleading claims
  • Advertiser-blocked ads
  • Pop-up ads
  • Arbitrage videos

Our partnership with Confiant and Raptive’s proprietary ad monitoring capabilities ensure that your site is safe and provides visitors with a good user experience. To learn more about our commitment to serving high-quality ads and staying at the forefront of industry trends, check out Confiant's Raptive Case Study

You have the power to choose the ads displayed on your site that align with your values. Select the ad categories that suit your preferences in the Raptive Dashboard.


*Based on calculations using Confiant and GAM data.

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