Native Ad FAQs

What are Native ads?

Native ads complement your content and site design. Typical display ads aim to grab the reader’s attention and interest, while this new display type intends to function seamlessly with your content, whether that’s inside your post content on desktop or mobile, or in one of your sidebar ad slots.

In accordance with Federal Trade Commision (FTC) regulations, Native ads are always clearly marked as paid content, with wording saying the ad content is “sponsored by” a particular advertiser.

How do I get this added to my site?

These ad units are enabled by default on your Raptive ads. If you’d like to opt out of this type of ad, click here to drop us a note.

What does it look like?

Here’s an example of a Native ad on mobile:


Here’s an example of a Native ad in the sidebar on desktop:


Here’s an example of a Native ad in the content on desktop:


How much does it earn? Where can I see earnings from these ads?

A Native ad will run when it can pay more than another display ad, so adding these to the mix is a great way to make sure each ad impression is able to earn as much as possible.

Native ad earnings will be included with your other earnings in the Raptive dashboard — mobile content ads, desktop sidebar ads, and desktop content ads.

Does this type of ad align with the Coalition for Better Ads (CBA) standards?

Yep! All of your Raptive ads meet CBA’s guidelines.

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