What does the Auto-Optimize feature do?
When you turn on Auto-Optimize in the Raptive dashboard, you're letting us manage your ad layout to help you earn more—typically 13% higher revenue over time. Our team adjusts your ad settings behind the scenes to make sure your site earns as much as possible, with no extra work needed from you. New ad formats roll out to your site right away, so you don’t miss out on faster, higher earnings.
How does it work?
Our team of analysts uses ongoing testing and insights from your site’s data to fine-tune your ad layout. They regularly review how readers interact with your content and how ads perform, then make updates to boost viewability, CPM, and impressions—all while maintaining a high-quality reader experience.
Because best practices are always evolving to meet the needs of creators, visitors, and advertisers, the optimal setup may shift over time. We’ll always let you know when changes happen, and you can adjust individual settings anytime to match your preferences.
Here's how to find Auto-Optimize in your dashboard: Homepage > Ad Preferences > Ad Optimization
What’s included in Auto-Optimize?
If your site isn’t already using these settings, enrolling in Auto-Optimize will update your ad setup to include:
- High-impact ad types like large format ads, sponsored tile ads, interstitial ads, and expandable catalog ads
- Custom Creative ad campaigns
- Raptive email identity to increase the value of your readers
- Our video player experience which includes the Sticky Playlist Video Players, Sticky Outstream Video Players, and Stationary Related Video Player
- Content ad density aligned with industry best practices
- Enhanced display ad layout with features and settings you may not be using yet
Our recommended ad layout is tested to earn more revenue per session. It’s more conservative than the maximum allowed by Google and the Coalition for Better Ads, helping increase RPM without hurting the reader experience. We focus on finding the right balance so readers stay engaged and your site continues to grow.
Not using Auto-Optimize yet? Turn it on in your dashboard under ‘Ad Preferences’. It’s the easiest way to boost your earnings.